How to Market Your Mobile App
summary
Built Flawless App wins customers in 61 countries and grows an audience via 70+ blog posts and projects like Marketing for Engineers and Awesome Design Tools (300 entries). Advice focuses on concrete steps: validate personas with Skype interviews and in-app questionnaires, prepare a launch plan: a week to craft custom messages and visuals and treat Product Hunt as a 24-hour race; combine direct sales, free viral assets and measured paid ads, track analytics, iterate until product–market fit.
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chapters (16)
- 0:00Start
- 0:54How To Define the Right Users for Your App
- 1:53How Does It Look in Practice
- 2:45Questions for Interviews
- 5:35Product Roadmap
- 7:29Public Launches
- 8:49Launch Plan
- 9:50Product Hunt
- 14:20Direct Sales
- 15:31Content Marketing
- 16:49Viral Activities
- 18:08Swift Community Awards
- 19:09Working with Media
- 22:28Distribution
- 23:42Free Marketing
- 30:17Traditional Direct Sales
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