Marketing for Developers
summary
Build a landing page and collect emails first so early interest doesn’t vanish, add analytics via Segment + Google Analytics (or KISSmetrics/Mixpanel), and automate email drips with MailChimp or ConvertKit. Launch as early as possible — first marketplace went live in six weeks with ten designers and still drew a blog post that now earns ~$3,000/month in affiliate revenue. Use GitHub Pages or LaunchRock, promote on Hacker News/Product Hunt/Reddit, consider Kickstarter (examples: $13k+ campaigns), and measure with Brief Metrics.
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chapters (19)
- 0:00Start
- 2:44Marketing Is Worth It
- 4:47Understand Your Customer
- 6:42Understand a Customer
- 7:32Analytics
- 14:19Convertkit
- 18:17The Fear of Judgement
- 18:38Fear of Judgment
- 20:30Marketing Tactic
- 29:19Key to Originalitycheck
- 31:19Hacker News
- 36:19Social Media
- 38:06Instagram
- 39:37Kickstarter
- 40:38Cold Emailing
- 40:49Guidelines for Doing Cold Emails
- 42:49Paid Advertising
- 44:11Final Reminders
- 45:53Conclusion
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