The Developer’s Guide to Promoting Your Work
summary
Built a JavaScript error-monitoring product called TrackJS, launches with nights-and-weekends work and discovers users don’t come without marketing. Uses a simple funnel measured with analytics: 1,000 visitors → 196 view speakers → 140 view tickets → 118 purchases = 11.8% funnel conversion. Buys traffic with Twitter ads at $1.17 CPC, calculates ~$10 cost to acquire a customer vs ~$45 lifetime value. Uses elevator-pitch demos, printed business-card UI snippets, and iterative page design to improve conversions.
AI-written summary · about
chapters (6)
- 0:00Start
- 10:17the story of Todd the Entrepreneur
- 12:08in order to succeed my job wasn't to code
- 13:16ME FAKE GRIMLOCK
- 13:56Minimum Viable Personality
- 29:45the story of Todd the Producer
related talks
46mMarketing for Developers
09mMaking Money with Metrics
35mIterating on Developer Marketing ... with Metrics!
42mCracking the Code: How to Create a Modern Marketing Strategy That Drives Results
25mCreating Great Developer Experiences with Metrics and Automation.
20mUsing Landing Pages to Prove Business Value
47mFrom Code to Cashflow: How Devs Can Turn SaaS Ideas Into Revenue Backed
18mHow Small Teams Can Connect Content & Technology