Interview with Francesco Fullone
summary
A CEO of ideato explains how the Cesena-based software house builds startup products and teaches the Business Model Canvas and Lean processes to turn ideas into web projects. He highlights that many Italian teams skip parts of the methodology due to lack of testing budgets (unlike typical US seed rounds around €300,000), which leaves plans vague, and describes running community events (Kerning, BetterSoftware, phpDay, jsDay via GrUSP) while advocating one concrete rule: expose ideas early, get feedback, and iterate quickly.
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