Interview with Ferdinando Gorga
summary
Ferdinando Gorga argues that combining programming and engineering with business practices is essential: successful products need user-feedback loops, measurable quality, and market-driven design rather than just clean code. He describes using Rational tools and labs to assess customer needs, prototype and harden solutions, and grow offerings via acquisitions adding distinct capabilities, and cites rapid large-scale value creation (Google, Facebook, WhatsApp) plus concrete client engagements and recruiting interest at the conference.
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