Bots: What are they good for?
summary
Facebook Messenger reports ~33,000 bots and over 1 billion users and shows concrete wins: customer service bots lift satisfaction up to 60% and cut costs by 75%, an Absolut bot drives a 3x redemption rate, and Lyft integration handles post-redemption rides. Platform 1.3 adds m.me links with URL parameters, vertical lists, better bot search, and news feed ads that open one‑to‑one threads; native payments and 300 million monthly voice/video users back richer interactions. Rooms feature enters testing.
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chapters (9)
- 0:00Intro
- 0:40What are chat bots
- 5:00Chatbots in messenger
- 7:00Small businesses using messenger
- 9:30Messenger News Feed Ads
- 11:30Chatbots vs Email
- 13:30Messenger Platform 13
- 15:00Events
- 17:00Messenger
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