Actor Joseph Gordon-Levitt on creativity and commerce
summary
An online collaborative production platform called hitRECord grows from a hobby site into a company that crowdsources short films, a TV series, books and records, pays contributors and now has members in 100 countries, with artists cumulatively earning $2 million paid. Workflow relies on a website and app, iterative launches, clear Terms of Service and pooled editing (Final Cut Pro-era roots). Early failure—missing an 11/11 launch—teaches iterative releases instead of fixed launch dates.
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chapters (8)
- 0:00Intro
- 1:00Using the internet
- 2:50Hit Record
- 5:15Money
- 6:20Technology
- 8:45Edward Snowden
- 11:20Failure
- 15:00Theme from career
