What next for the biggest game in the world?

on YouTube ↗20m

" summary

Niantic recounts a chaotic launch with server crashes and rapid scaling on Google Cloud Platform, claims 500 million installs in two months, and lists concrete fixes: stabilizing servers, reintroducing the nearby tracker, adding buddy Pokémon and daily bonuses. Monetization mixes in-app purchases with sponsored locations (McDonald’s Japan, SoftBank, Lawson), Halloween in-game events drive a 13.2% lift in global DAU (19.2% in the US), and the product grows from four years of Ingress R&D under a multi-year Pokémon Company agreement.

AI-written summary · about

" chapters (8)

1. 0:00Pokemon Go status and growth
2. 3:57Managing viral growth
3. 6:14Feature changes and safety
4. 7:37Data privacy and partnerships
5. 9:24Lessons from Ingress
6. 12:17Advice for entrepreneurs
7. 13:38Monetization and events
8. 16:48Community and future vision

" related talks

• 27mHow Monster Strike Became the Biggest Mobile Game in the WorldLanger Lee · Pocket Gamer Connects Hong Kong 2019
• 16mIntroductionDan Galpin · Android Game Developer Summit 2018
• 18mSession: 2024 & Beyond – Opportunities & Challenges in Mobile GamingJack Barrett · Pocket Gamer Connects London 2025
• 17mKeynote: Scaling global games in an accelerating landscapeRob Martin · Google for Games Developer Summit 2021
• 32mGames on Google PlayGreg Hartrell · Playtime Europe 2014
• 01h 00mKeynoteRob Martin, John Justice, Greg Hartrell, Abhita Chugh · Google for Games Developer Summit 2020
• 39mWhat's New in Gaming atTian Lim, Sunil Rayan, John Justice · Google I/O 2019
• 01h 20mtalkPeter Vesterbacka, Mike Hines, Misha Lyalin, Sandeep Alur, Kunal Soni · Pocket Gamer Connects Bangalore 2015