Report Design & Psychology (Quick Tips)
summary
Uses dual‑process psychology to turn attentive tasks into fast reads by applying top-left real estate and Gestalt grouping, removes decorative clutter, and favors simple encodings like dice patterns so viewers stop counting and start recognizing. Claims imagination breaks at ~15–20 items, about half of highly educated people fail the bat‑and‑ball trick, and converting percentages to ratios (e.g. one in twenty vs 5%) reliably increases attention and prompted manufacturers to change reports. Shows DAX mod for ratio displays.
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chapters (8)
- 0:00Introduction
- 1:00Dual process theory
- 4:41Optimizing report design
- 6:58Removing distractions
- 9:17Understanding abstraction
- 10:28Using ratios over percentages
- 12:50Avoiding cognitive biases
- 16:23Q&A and final thoughts
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