Fireside chat: Looking into 2020 and beyond
summary
Play reports that Play Points surprised by driving engagement, and Play Pass and Play Points go global while the Store redesign adds richer screenshots and videos to boost discovery. Policy sampling yields the best content compliance year but SMS/call‑log enforcement generates roughly 40–50k appeals to review. Engineering priorities include App Bundle to shrink install latency, billing library features for deferred cash payments and carrier billing, APK updates for peer‑to‑peer installs, growth consulting insights, and a Play Console revamp to improve developer communications.
AI-written summary · about
chapters (11)
- 0:00Start
- 0:23Comfy Sofa Chat
- 0:53Personal Backgrounds
- 6:32Some of the Unexpected Trends You Saw in 2019
- 8:12What Do You Think We Could Have Done Differently in 2019
- 10:26How Google Is Improving Communications to Developers on these Policy Changes
- 13:11Broad Themes and Problems Were Working To Solve in 2020
- 18:37Emerging Markets
- 24:01Where Do You See Mobile Esports Heading in 2020 and beyond
- 24:31Pub G Mobile Stars Tournament
- 27:03How Do You See Business Models for Apps and Games Evolving in the Future
related talks
26mWhat's new in Google Play
29mHow to get the best of Play monetization
37mAnalyze your audience and benchmark metrics to grow on Google Play
16mIntroduction
21mSuccess on Google Play with new acquisition, engagement, and monetization tools
37mWhat's new in Play
13mWhat's new in Google Play
36mApp quality on Google Play