~/talk

Progressive player populations

on YouTube 26m
Talkat Playtime 2019 · 2019-11-14..11-20· [data-visualization]

speaker

name:Adam Carpenter
links:none on file

resources

video:https://youtu.be/qdSNendAxbU
slides:none on file

summary

Launch performance centers on a clear, testable claim: the golden cohort = first week and subsequent weeks perform worse — about 19% lower day-two retention in week two, ~8% less engagement and ~30% lower first-week conversion — so prioritize fixes fast if your deltas exceed those medians. Track normalized new-buyer-per-install and PAU/DAU (paying active users over DAU) to spot whether churn hits payers or non‑payers, and investigate product tweaks that can convert long‑tenured non‑payers.

AI-written summary · about

chapters (7)

  1. 0:00Growth mindset approach
  2. 1:14Game life cycle dynamics
  3. 3:59Data-driven questioning
  4. 5:11Post-launch performance
  5. 10:26Understanding user buyers
  6. 18:12Macro trends and KPIs
  7. 24:35Final thoughts on growth

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