Data Analytics for Better Product Decision Making
summary
Explains how Mixpanel-style event-level analytics and cohorting find concrete fixes: a 30,000 abandoned new-user cohort reveals a checkout bug, a fix and targeted coupon lift purchases so conversion rises from 43% to 50–55%. Describes building a new user-flows report with a five-person team and a one-month MVP, and an AI feature that grows usage 300× and lifts retention from ~2% to 15%, showing measurable wins.
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chapters (22)
- 0:00Introduction
- 0:46Agenda
- 1:20Success is complex
- 1:40Intuition is key
- 1:57Blow Busters
- 2:20Elmo
- 2:40Juicer
- 3:17Google Glasses
- 4:32Innovation Loop
- 5:23OPM
- 6:06Funnel Analysis
- 6:34Identify Trends
- 7:42Combine Quantitative Qualitative Metrics
- 7:59User Case Study
- 10:58Audience
- 11:10AI
- 11:54Solution
- 15:23Prioritize Analytics
- 17:03Redesigned Website
- 17:19Migration Challenges
- 18:20User Experience Tracking
- 19:29Summary
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