Leveraging Power of Analytics for Martech
summary
Describes how CleverTap uses temporal user behavior analytics on event-rich mobile/web apps to solve two marketing problems: automatically find the user segment that maximizes ROI for a specified goal and time window, and generate hyper-personalized messages to boost conversions. Explains building dynamic user clusters and a recommender engine that operate on high-volume event data (examples: MAU ~20k, ~50 events/user/month) to improve campaign targeting and retention.
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