Price localization strategies for subscriptions apps
summary
Shows a practical pricing playbook: use GDP per capita (PPP)-indexed benchmarks alongside local subscription and telco anchors, run A/B testing and consults (Google Play advised), and tier markets into core, localized, and long tail. Headspace lowers annual price ~25% and measures a 13% conversion uplift and a 20% gross bookings uplift in test cohorts. Monitor geo-spoofing, align monthly/annual SKUs when localizing, and start high then test downward.
AI-written summary · about
chapters (8)
- 0:00Intro
- 5:55Different approaches to pricing
- 8:48Universal price benchmarks
- 10:46GDP per capita vs median skew
- 12:41Headspace
- 19:23Results
- 22:06Summary
- 24:02Other tactics
related talks
23mStrategic pricing for games: enabling revenue growth and price equity
35mDealing with multiple languages and currencies in the context of subscriptions
22mMaximising IAP Revenue Through Localised Pricing & Promotions
54mSubscriptions: A Viable Business Model for your Apps?
40mPricing it Right: Mastering Mobile Monetization
24mOne price no longer fits all
25mMaximizing IAP Revenue With Pricing Optimization
32mMaximising IAP Revenue With Global Pricing