Dealing with multiple languages and currencies in the context of subscriptions
summary
Step-by-step checklist for selling subscriptions internationally: prepare strings XML, RTL layouts, localized number/date formats and smaller APKs (aim ~10 MB for emerging markets); use Play Console translation service (~$0.07/word) and store listing experiments (changing an icon raised downloads ~50% in Korea). Use the Play Billing Library and call querySkuDetailsAsync to get user-formatted getPrice/getOriginalPrice and intro-pricing info; Google Play supports paid items/subscriptions in 139 countries and lets you override per-country prices (use Big Mac index as a pricing heuristic).
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chapters (8)
- 0:00Introduction to global subscriptions
- 2:15Preparing apps for internationalization
- 9:23Handling right-to-left layouts
- 12:14Translation services and costs
- 16:30Optimizing for emerging markets
- 19:02Subscriptions and pricing strategies
- 26:14Play Billing Library overview
- 32:40Resources and next steps
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