Running tests in your games more efficiently
summary
Uses concrete experiments: an open beta run in Brazil at $0.25 per user acquires thousands for ~$500 so early KPIs can be measured; a prototype for "Battle Legion" starts >40% D1 then falls to 18% D3, adds upgrades, content and session limits and doubles D3 while roughly doubling playtime; a cheap two‑week spreadsheet tweak to progression in "Tanks a Lot" is A/B tested with ~150k players per variant and yields a 25% ARPU uplift (day 30→60).
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chapters (9)
- 0:00Intro
- 12:08Ivan
- 13:16Teaser
- 14:59Engagement
- 17:35LTV Curve
- 19:13Monetization Change
- 20:40Execution
- 22:14Results
- 23:54Summary
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