FAIL is Not a Four-Letter Word
summary
Claims a decade of research and 1100 pages of research show failure is common — roughly 10% of companies vanish annually and many new ventures fail within five years — and that the practical fixes are concrete: log and track latent errors, run postmortems on successes and failures, form interdisciplinary failure‑analysis teams, document assumptions, and fund projects only to checkpoints. The talk promotes only fund until the next checkpoint, public failure trackers, and routine root‑cause digging to stop normalization of deviants and kill zombie projects.
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chapters (4)
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