Fail Early, Fail Often, Fail Well
summary
Lists ten concrete failure modes: too few clients (two clients once cover most revenue), using new deposits to pay subcontractors like a Ponzi move, not tracking time or capacity, and doing work without a contract (recommend short plain‑English contracts with licensing, payment terms and arbitration). Shows a recovery framework — manage relationships, manage yourself, manage your reputation — with specifics: own mistakes, offer clear apologies or referrals, produce a narrative, rebuild credibility via meetups and charity events, and track numbers to avoid repeating the same collapse.
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chapters (16)
- 0:00Start
- 5:20Lose Touch with People
- 7:33Put All Your Eggs in One Basket
- 10:05Work Yourself Out of a Job
- 11:45Be an Island
- 12:29Surprise People
- 13:53Give It Away for Free
- 14:33Over Commit
- 18:172. Work Without a Contract
- 19:11Fail to Measure
- 23:28Recover Like a Pro
- 24:07Managing the Relationship
- 24:28Saving the Relationship
- 26:11Terminating the Relationship
- 27:57Managing Yourself
- 29:02Manage Your Reputation
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