How Good is my Business Idea
summary
Uses the Porter five forces and VRIO lenses to give concrete tests: who controls inputs, how easy is entry, substitution and buyer power. Cites a warehouse startup Submit Order that burns $350 million on automated facilities and fails for lack of volume, shows Twitter API tokens breaking third‑party clients, contrasts MySQL dual‑licensing vs support firms, and notes LivingSocial buys users to get 20 million signups as proof imitation can be paid for. The takeaway is whether an advantage is real, costly to copy, and exploitable.
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chapters (16)
- 0:00Start
- 2:36WHAT IS STRATEGY
- 3:49COMPETITIVE ADVANTAGE
- 6:14BASIC MARKET THEORY
- 6:42STRATEGY MODELS
- 8:00VRIO BREAKDOWN
- 12:08THE 5 FORCES
- 12:27SUPPLIER POWER
- 16:21SUBSTITUTES
- 19:02THREAT OF ENTRANCE
- 21:55BUYER POWER
- 23:49RIVALRY
- 25:59SUBMITORDER
- 29:57CONSULTING BUSINESS
- 32:40SUPPORT DUAL LICENSE
- 34:37EXTERNAL SUPPORT
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