Moving People with Data
summary
Shows that selective displays + narrative beat raw charts: the 1854 Broad Street pump map pinpoints cholera and removing the pump stops the epidemic; Gen Z data links to behavior with 79% emotional distress when devices are taken, 85% using devices for learning and 76% saying devices are needed for goals; Syria 2015: 22 million affected, 61% needing aid, 6M displaced and 5M refugees and a single photo triggers a 750% spike in donations; Black students with identical scores are half as likely to be identified as gifted.
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chapters (8)
- 0:00Introduction to data-driven persuasion
- 1:05Jon Snow’s cholera map insight
- 3:11Tailoring data for specific audiences
- 7:31Why stories move people more than data
- 9:19Syria refugee crisis data and story
- 12:51Bias in gifted student identification
- 16:45Using personal stories to drive change
- 18:53Combining data and stories effectively
