Designing for Big Data
summary
Design recommends giving users tools to find stories in massive datasets rather than imposing a single narrative, demonstrated by products and experiments: Google Analytics redesign and Wikirank deliver interactive filters and data-as-navigation; Trulia and Dopplr use data as the browsing UI; Gapminder’s animated scatterplot extracts Botswana’s AIDS collapse; personal-data examples include RescueTime, Nike+ and FertilityFriend. Historical context stresses scale (IBM Winchester leased at $100,000 per GB/month vs Amazon S3 at $0.03 per GB/month) and shows these interactive techniques actually surface surprising, actionable stories.
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