my.barack

on YouTube ↗53m

" summary

Campaign builds a technology stack that grows an email list from hundreds of thousands to 13+ million and sends ~1 billion emails, signs up 1M SMS subscribers, and raises >$500M online; video delivers ~14.5M YouTube viewing hours; 35,000 local groups and 200,000 grassroots events form organically. Tools include fundraising pages, grassroots matching, a neighbor-to-neighbor canvass/phone app (6.1M knocks, 3M GOTV calls) and A/B testing; these scale and measurably drive donations and field actions.

AI-written summary · about

" chapters (9)

1. 0:00Company overview
2. 4:02Impact of online campaigning
3. 7:52Driving action
4. 14:34Authenticity in communication
5. 18:38Creating user ownership
6. 30:06Relevance and timing
7. 34:36Brand and community
8. 38:42Measurement and analytics
9. 41:05Q&A and closing thoughts

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