Building and Growing an Engaged Community: Partner Panel
summary
Shopify partners report concrete results: partner meetups scale from 50 meetups attracting 3,000 attendees in 2016 to bigger regional events; London meetups pull about 150 people and Toronto live‑streams to Facebook. Teams budget tangible resources — Sovié allocates $1,000 per event and five staff for door, AV, streaming, food and video — while content channels pay off too, with a podcast hitting quarter million downloads and leads tracked by signups, inquiry sources and email captures despite occasional AV failures.
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chapters (9)
- 0:00Start
- 0:50What's happening in the Shopify Partner community?
- 11:00Introducing our Shopify Partner Panelists
- 11:50What are the motivations behind starting or engaging in community?
- 17:40How has hosting a Shopify Meetup benefitted your web design agency?
- 20:30What's the value of giving away "secrets" as a marketing effort?
- 23:06How do you measure the ROI of your community building initiatives?
- 31:16What made you decide that community building was a worthwhile endeavour for your team?
- 35:07What lessons have you learned about building a community as an agency?
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