Marketing/Communications
summary
A panel of startups explains what they built and what actually works: a conversational platform powering the Collision app that lands conversational marketing engagements, a podcasting product that records, mixes, hosts and distributes for free, and a location-data engine that aggregates GPS Wi‑Fi beacon telco and transaction signals. Reported outcomes include 300% engagement lift and cost of sales down from 21% to 6%, and coverage of 25% of the US population daily; advice: collect the right data from day one, be transparent, iterate.
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chapters (7)
- 0:00Welcome and introduction
- 0:44Layer’s conversational business
- 3:15Making podcasting easy
- 5:03Real-world location data
- 7:59Authentic customer conversations
- 12:14Key metrics for startups
- 16:28Common platform pitfalls
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