Marketing tech
summary
Reveal Mobile reports 400% year-over-year growth, ingests location and Bluetooth beacon feeds from thousands of mobile apps, matches lat/long to points of interest, builds audience segments used for ad tech, retail analytics and hedge‑fund foot‑traffic signals, and claims anonymization and compliance. Periscope Data is a platform for data professionals with 1,000 customers whose analysts spend 4–5 hours a day in the product; it ingests, stores, visualizes and runs ML models. GDPR and Cambridge Analytica force tighter privacy practices; recommended tactics: content marketing, hiring A‑players, and moving from inbound to sales-led growth.
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