Building a data driven brand
summary
WWE says launching WWE Network in 2014 plus a built DTC platform, data engineering and a 40-person data science team drives growth: 2.1M paying subscribers, 6 billion hours of video consumed a year with 80% outside the US and India as a top market. Company produces 1500 hours annually (500 pay TV, 600 AVOD, 400 DTC), localizes into ~30 languages, runs 600 live events and a talent training center, experiments with VR, and finds about 20 distinct viewer cohorts rather than one monolithic audience.
AI-written summary · about
chapters (4)
related talks
31mInsights & Engagements with Customer Data Platforms
29mBecoming a data-driven enterprise
45mData-Driven Growth & Efficiency
22mHow Data Will Save the Media Industry
24mTransforming Data at a 110 Year Old Manufacturing Company
38mBuilding an Analytics System for a High‑Load Media Platform
27mBig Data in Mobile Games
34mData for dollars - How fan insights drive revenue