This Is Not Your House!
summary
Built a Mobile Investment solution for Danske Bank used across five countries, with active investors shifting from “few” to a main channel — growth data drives decisions. Cross‑functional squad uses prototyping feedback loops, scores backlog items by story size, customer value, business value and legal (legal items jump to the top), and applies the Kano model to classify features. Work runs in monthly releases, split into four streams (business indicators, customer insights, app health, roadmap), with QA, compliance checks and fail‑switches so money flows stay correct.
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chapters (13)
- 0:00Introduction and team intro
- 2:50Mobile investment growth story
- 4:11House analogy for product building
- 9:33Balancing builder and tenant power
- 11:39Building a strong foundation
- 16:15Cross-functional team trust
- 19:23Vision and long-term alignment
- 23:20Core functionality and value
- 27:55Prioritization and navigation
- 30:05Quality assurance and risk
- 31:48Delight factor in UX
- 33:57Data-driven improvements
- 35:41Key lessons and conclusion
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