🎙️UX+DEV SUMMIT 2018 - Shane Doyle
summary
Product work that rescued DoneDeal’s mobile apps from poor ratings to millions of downloads by turning a 2‑star app into a 5‑star app, using regular user interviews, lightweight prototypes, analytics and A/B tests to measure key tasks and iterate. Concrete fixes include moving discovery into imagery — a new‑car photo badge instead of a subtle label — plus cross‑functional idea sessions, small experiments, and a fail‑fast decide‑late workflow that cut wasted development time.
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chapters (11)
- 0:00Welcome and introduction
- 1:04About Shane Doyle
- 6:02Career journey in UX
- 9:38Lessons from DoneDeal failure
- 12:54User research and cultural insights
- 15:58Actionable takeaways for UX
- 17:01You are not your users
- 19:22Design ego and collaboration
- 21:14Lean approach and failure
- 22:41Tools and team happiness
- 23:02Learning from investment
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