🎙️UX+DEV SUMMIT 2018 - Mike Donahue
summary
Argues that products must deliver meaning beyond useful, usable, desirable and shows how Kano analysis plus Jobs-to-be-done (JTBD) turn vague ideas into testable priorities. Traces cupholder history (first car cupholders appear in 1983 with the Dodge Caravan, wider adoption by 1994), cites ~14,000 cupholder patents and a study where ~27% of buyers consider cupholders when buying a car, and cites failed experiments (glove-box mini-fridges, warm/cold holders) as lessons for validating needs with JTBD surveys and quantifying impact.
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chapters (8)
- 0:00Welcome and introduction
- 1:31Minimizing pain with UX
- 2:13Brief history of cup holders
- 4:18Jobs to be done framework
- 8:52Finding real-world opportunities
- 12:28Actionable takeaways
- 13:29Designing for meaning
- 15:57Closing remarks
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