🎙️UX Dev Summit 2018 - Martina Mitz
summary
Half-day workshop that teaches a repeatable four-step observation-to-design process: watch behavior, infer the immediate functional goal, probe whether action is approach or avoidance, then map that to one of the four basic needs (orientation/control, self‑esteem/self‑actualization, belonging, pain‑avoidance). Materials are simple field notes and short group debriefs to generate testable hypotheses, then one-page product or service concepts that get put in front of users. No prior UX training required.
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