Building Users Through Samsung Mobile Ads
summary
Samsung Mobile Ads describes a managed ad platform that leverages 270 million active devices worldwide and 100 million in the US, Galaxy Store and Game Launcher telemetry to target users, reporting campaign results like +30% ROAS on a strategy title and +15% on a casual title from combined contextual and audience targeting. The product roadmap includes a mobile ad SDK launching 2020 to extend inventory to third‑party apps, with beta running now and broader rollout planned in November.
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chapters (19)
- 0:00Introduction
- 1:52Mission Statement
- 2:30Unique Position
- 2:49Agenda
- 3:38Industry Statistics
- 4:24Spending Growth
- 4:50Advertising
- 5:17InApp Purchase
- 5:31User Acquisition
- 5:46User Acquisition Goals
- 6:06Why Samsung
- 6:18Market Share
- 6:35Unique Data
- 6:54Premier Brand
- 7:17Galaxy Services
- 9:04Case Study
- 9:48Internet Advertising
- 10:01Mobile Ad SDK
- 10:29Summary
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