Monetization Opportunities on Samsung Internet
summary
Samsung Internet is preinstalled on Galaxy phones with over 1 billion+ installs and about 0.5 billion monthly active users, accounting for ~7.8% of global mobile browsing traffic and up to 20% in some regions. It auto-detects PWAs and creates APK from PWAs so sites install like native apps, lists web apps in Galaxy Store and Finder, and implements the Payment Request API — supports Samsung Pay via Payment Request API — to simplify checkout. A new extensions API packages desktop extensions for Galaxy Store distribution; beta testing is imminent.
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chapters (8)
- 0:00Introduction and history
- 2:12Reach of Samsung Internet
- 4:08Discoverability with PWAs
- 8:06Payments and checkout
- 12:24Existing monetization opportunities
- 15:20Introduction to extensions
- 16:32Samsung Internet extensions
- 27:37Summary and Q&A
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