Mobile Project Analytics — Verify and Trust
summary
The talk examines discrepancies between metrics reported by different mobile analytics platforms (example: Flurry vs others) and explains how to choose which reports to trust when those metrics are critical. It presents AppMetrica’s experience building an in-house analytics system over 1.5 years and outlines the calculation differences across platforms and the reasons behind them.
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chapters (7)
- 0:00Introduction
- 4:46Analytics discrepancies problem
- 9:21Active user metrics analysis
- 13:56Users without sessions problem
- 18:35Discrete event model
- 25:44Recommendations and conclusions
- 26:46Q&A
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