Building the visionOS Ecosystem
summary
Moloco claims its ML-driven SDK and DSP return 100% IAA revenue return to publishers, runs real-time bidding via OpenRTB covering 3M+ apps in 190+ countries, and reports >$1B growthspend with 8x growth in three years and a 40% win rate (competitors ~17%). The SDK removes middlemen that typically take 20–35% fees, launches monetization tools under a year-old beta with 80+ integrations and promises higher ROAS, transparent placement data, and weekly model refreshes using first‑party + contextual signals.
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chapters (13)
- 0:00Introduction and context
- 1:24Industry data overview
- 4:22Evolution of cross-platform consumption
- 8:18Future of wearables and market budgets
- 12:40User acquisition challenges
- 15:58History of advertising algorithms
- 21:09Monoco's decade-long focus
- 25:23Deep neural network advantages
- 27:09Open internet coverage
- 30:20Monetization solutions
- 33:54SDK benefits for developers
- 37:21Certified Beta and future announcements
- 39:25Q&A and closing
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