Learning from Failures
summary
A team spends about $20M over ten years and never ships the product because customers call it too complex and it only does a small part of what they need, so the project is shelved; another team uses send weekly builds to get real requirements and ships two weeks early. Coca‑Cola tests with 200,000 people yet loses $34M when customers reject recipe change; Pepsi Philippines’ raffle printing error sparks riots and a death; Challenger’s O‑ring data is ignored; Boeing’s MCAS design and VW’s falsified emissions destroy trust.
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chapters (16)
- 0:00Introduction to learning from failures
- 2:50Defining culture and its impact
- 11:21Embracing failure as learning
- 16:26Early feedback prevents disasters
- 21:23Coca-Cola’s new Coke disaster
- 24:37Pepsi Philippines raffle scandal
- 28:15Challenger disaster and ethical decisions
- 31:34Volkswagen emissions scandal
- 35:11Boeing 737 Max crashes
- 39:43Culture of honesty and professionalism
- 42:14Speaking up against bad decisions
- 47:59Korean Air flight 801 crash
- 49:25Eastern Air flight 401 crash
- 51:11Learning from failures systematically
- 53:20Personal failure and growth story
- 56:32Q&A and closing remarks
