Interview with Shane Snow
summary
Argues that breakthrough success comes from rethinking assumptions and using lateral moves rather than shortcuts, outlines nine patterns and four methods with the surprising claim that mentorship or fail fast advice can sometimes hurt, uses the door‑trading game bigger or better as an actionable analogy, and describes building Contently: a platform that matches only professionally published journalists to brands, adds editorial workflow and compliance tools, tracks topic and social performance data, and is already used by brands for custom publishing.
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