Be Relevant
summary
Every day 600,000 websites are created, half a billion Tweets are sent and more than six billion searches happen, so relevance means solving concrete problems not hyping topics. Claims: use contextual, ambient technology and reusable modular components to cut development time and personalize at scale. Built: a home management system that controls rooms from a phone, an NFC chip prototype and a mobile wallet launched in Germany and Poland, and an open Thalia e‑reader platform; results include sevenfold user growth and a prototype phone selling out in three days.
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chapters (12)
- 0:00Intro
- 2:26Why is this needed
- 8:36How we handle customer experience
- 12:25Make it live
- 13:40Examples
- 14:17The result
- 14:46Innovation
- 15:25Example
- 16:43Exploit the network
- 17:28Singularity
- 18:00Success
- 18:55Conclusion
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