Interview – Susan McPherson
summary
Argument that Twitter works as a discoverable outreach tool that both boosts visibility and creates direct, interest-based connections, with examples framed around Twitter as outreach platform and practical use of lists and follows to scale reach rather than vague branding advice. Describes hashtag activism as a search and aggregation mechanism for causes, literally finding the needle in the haystack, and explains how tags can galvanize groups and surface opportunities for collaboration.
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