Interview with Elaiza
summary
Won the wildcard to represent Germany at Eurovision 2014 after already taking the best newcomer prize in 2013, and credits a mix of live piano and social media for rapid reach. Uses Twitter (rising in Germany and key in Denmark/Copenhagen), maintains activity on Facebook, and distributes via Spotify, YouTube and iTunes; reports that fans often support without buying full albums and that networking at women’s events creates practical contacts and occasional collaborations.
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