Interview with Tilo Bonow
summary
Argues a concrete personal-brand formula: skills plus character multiplied with continuity, and insists on active reputation control using a Google Alert and managing the first 10-20 entries in search results. Recommends being on Facebook and LinkedIn, having a PR plan, and treating offline choices (hairdresser, boutiques, city) as signals for local versus international positioning. Frames SEO, links between profiles and interviews, and continuity as the tools that make branding work.
AI-written summary · about
related talks
51mPurposeful Personal Branding
28mPersonal Branding for Software Engineers
19mThe Developer's Guide to Crafting a Personal Brand
33mLinkedIn Growth Tactics for Startups
15mIndie starter guide to brand building
24mPerformance Branding on Facebook and Instagram
45mFocus on Brand and Traffic in the Realm of Google AI Overviews
39mSell Yourself (and Others) with Stories