Wearing your privacy on your sleeve
summary
Nike Plus investigation finds Nike Plus: 10–15 million Android installs sending height, weight, location and accelerometer data to servers, kept stores data indefinitely, and regulators conclude those longitudinal metrics permit health inferences so explicit consent and clearer purpose are required. Employers handing out wristbands stop data flows after DPAs rule aggregated feedback still risks identifiability. Commission drafts a code of conduct draft (10 pages) with PIA and notice annexes; enforcement and governance remain undecided, and platforms increasingly ban data‑broker sharing.
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chapters (7)
- 0:00Intro
- 0:17Gwendall Le Grand CNIL (FR)
- 3:38Jules Polonetsky Future of Privacy Forum (US)
- 11:38Sjoera Nas Dutch DPA (NL)
- 20:54Tobias Bräutigam Microsoft (US)
- 31:31Claudia Prettner European Commission (EU)
- 44:25Cecilia Alvarez Pfizer (US)
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