The great data race ...
summary
Report maps the advertising market, showing real-time bidding auctions that sell a user profile in ~200 ms and profiles built from cookies, fingerprints and login data; a survey finds 76% notice ads matching their browsing and most feel uncomfortable. Examples include credit-card ads targeted at poorer groups and travel sites showing higher prices to Mac users. Industry says online ads support ~€100bn and 1 million jobs. Concrete mitigations discussed: advertising ID opt‑outs, 13‑month storage limits, telemetry tiers, and GDPR tools like data portability and objection to profiling.
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chapters (9)
- 0:00Introduction
- 2:18Panel members
- 7:57Norwegian data report
- 19:53IAB CEO industry view
- 25:53Microsoft privacy approach
- 35:26BEUC consumer rights
- 41:50Debate on consent
- 58:26Real-time consent challenges
- 1:03:02Closing remarks
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