Redefining Customer & Company

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" summary

Claims that NFTs let Anheuser-Busch create direct two‑way customer relationships despite the three-tier system, using token gating and smart contracts to turn tickets, access and collectibles into a liquid market. Built a cross‑functional internal team, piloted paid drops (Bud Light, Budweiser, Goose Island Bourbon County access), partnered with VaynerNFT, Zed Run and Tom Sachs, and accepted ETH, BTC and a credit‑card checkout to onboard first‑time buyers. Estimates consumer NFT adoption at about 5% in the US and reports measurable momentum across brands.

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" chapters (12)

1. 0:00NFTs and consumer engagement
2. 2:10Consumers fans and community
3. 4:40NFT utility and consumer ties
4. 7:08Legacy brand NFT adoption
5. 11:40Anheuser-Busch’s NFT mission
6. 14:07NFT community engagement tactics
7. 15:54Brands adopting NFTs tipping point
8. 18:21NFT strategies for diverse audiences
9. 21:54Brand partnerships in web3 criteria
10. 25:04Explaining NFTs to skeptics
11. 28:18NFT strategy and blockchain interoperability
12. 30:46Closing remarks