From NFL to Crypto
summary
A startup builds a vaulted commerce system that pairs physical limited-edition goods with one-to-one NFT-to-physical tokens using RFID, blockchain-tied inventory and a non-transfer lock that prevents token trades while the item is redeemed. The team ships an MVP and plans staged launches at NFT NYC with six collections; a surprising early result is 40 of 115 t-shirts vaulted instead of redeemed, confirming demand for hybrid ownership rather than burning or decoupling tokens.
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chapters (13)
- 0:00Introduction
- 3:08Sports to entrepreneurship
- 7:17Athlete to businessman
- 10:44Web3 and crypto
- 12:52Physical-digital connection
- 15:16Creators and collectors in web3
- 16:38Business vs sports teamwork
- 18:04Fundraising lessons
- 21:57Structuring business problems
- 23:44Product showcase at NFT NYC
- 25:26Long-term vision
- 27:54Early wins and behavior
- 29:43Athletes in crypto outlook
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