Do You Have A Strategy That No One Uses?
summary
Claims 90% of strategies fail and teams hit objectives ~48% of the time; use Rumelt’s strategy kernel: diagnosis, guiding policy, coherent action to anchor a 6–18 month strategy. Measure custody by checking document viewers/comments in Google Docs and enforce WIP limits to test clarity. Run monthly retros, premortems, Lean Coffee and surface OKRs to iterate; a dead strategy sits unused in Drive—Google’s fragmented chat portfolio is offered as a real-world example.
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chapters (10)
- 0:00Introduction
- 1:50Why strategies fail
- 5:02Defining strategy kernel
- 14:58Identifying team problems
- 16:18Strategy as anchor
- 19:10Alive or dead strategy
- 23:19Live versus dead strategy
- 28:29Building strategy through contact
- 33:08Operationalizing strategy
- 36:47Q&A
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