How Users Improvise Tomorrow's Experiences ...
summary
Shows concrete cases where users repurpose features and that becomes product direction: Gmail drafts becoming Gmail drafts as cloud storage, founder discovery leading to Dropbox, WhatsApp pivot after push notifications unlocked messaging, and YouTube shifting from dating to general video. Uses jobs to be done and a desired outcome statement to find the real user goal. Cites McDonald’s observation that 50% of milkshakes sell before 8:30am and a subsequent 7x sales increase after changing machine placement, thickness, and checkout.
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chapters (32)
- 0:00Introduction
- 0:42User fudged experiences
- 1:24User direction with examples
- 3:08Cloud storage before it existed
- 5:13Iterating misses real problem
- 6:37Jobs to be done statements
- 8:00Figma’s design tool revolution
- 9:26McDonald’s milkshake sales
- 13:43WhatsApp’s messaging breakthrough
- 14:46YouTube’s video pivot
- 15:30Password workarounds
- 16:33Innovation pitfalls
- 17:14User goals and behaviors
- 17:37Affordance and feedback
- 20:04When instructions fail
- 21:11Continuous payment onboarding
- 22:33UI contrast and recognizability
- 24:18Human eye sensitivity
- 25:43Change blindness solution
- 26:48Recognizability pendulum
- 28:11Progressive web apps
- 28:52Navigation buttons
- 29:34Danger of iconography
- 30:36Hidden vs delightful UX
- 31:38Visual feedback importance
- 32:42Loading animations
- 34:47Summary: direction and perception
- 35:50Reframing fudged experiences
- 36:11Q&A: onboarding and UX
- 37:37Animation accessibility
- 39:03Updating B2B product UX
- 40:26Closing remarks
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