Developing for the Next Billion Users
summary
Research from Nairobi shows the next billion are largely mobile-only users with ~300 MB/month (~10 MB/day) and heavy reliance on USSD and SIM apps. A marketplace app Kanta (3 MB) is built and deployed but fails: low downloads, APK sharing over Bluetooth bypasses Play Store analytics, crashes on local devices (Tango phones), and images or SDKs break data budgets. Finance runs on m-pesa (10-year service, ~60M EUR revenue, ~130,000 agents, frequent transactions), so integrate local payments and expect unusual app use patterns.
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chapters (10)
- 0:00Start
- 1:41The Internet Is a Problem in Developing Countries
- 3:40Geography
- 4:45The Gauss Peters Projection
- 12:22What Are the Common Apps in Africa
- 19:24Japanese App Market
- 19:40Transportation
- 30:40Find Your Target Group Wisely
- 35:03Images
- 35:38Store Management Ui
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