Gaming in Frontier Markets
summary
Africa has 1.4 billion people, over 90% of internet access on mobile and ~300 million unique gamers in a roughly $1B mobile market that is doubling soon; game count and revenue grew 3x and 7x in the last decade. Carry1st builds a local payments stack aggregating mobile money, local cards and bank transfers to convert payers and boost LTV, runs local servers and localized influencer campaigns, and scales titles like Call of Duty Mobile to 7x active users within a month. Median age 19 and lightweight multiplayer games dominate.
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chapters (10)
- 0:00Introduction
- 3:30Gaming in Africa
- 4:36Differences between Western and African markets
- 6:30Accessibility
- 9:42Payments
- 11:12Opportunities Challenges
- 13:09Influencers
- 14:58Frontier Markets
- 18:26Remote Work
- 20:53Lessons Learned
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