Circular Economy and Changing Consumer Behavior
summary
Vestiaire Collective scales a resale marketplace in 70 markets (unicorn since 2021) and estimates unworn one trillion items sit idle in wardrobes; fast fashion brands produce ~1–2 billion garments yearly and a cotton T‑shirt uses ~3,000–4,000 liters of water. Back Market operates in 17 countries, aggregates professional refurbishers, pushes right to repair policy change and claims refurbished devices cut emissions (example: last iPhone ~130 kg new vs ~20 kg refurbished, saves ~110 kg CO2 per iPhone). Both report being climate positive and shift consumers toward circular purchasing.
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chapters (5)
- 0:00Introductions and missions
- 4:32Addressing consumer needs
- 10:17Dealing with industry players
- 18:04Marketing and sustainability
- 24:34Economic outlook and advice
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