Building Business While Minding the Environment
summary
Claim: digital dematerialization shrinks material demand—13 of 15 devices from a 1990s ad now live in a smartphone. Tools: sensors on everything and IoT to cut idle heating/cooling and tune energy plants; green bonds and bank-led financing to reengineer thousands of components into low‑CO2 supply chains. Concrete targets: airline pledge to 50% by 2030, net zero by 2050. Policy gap: price carbon now; measurement gap: create a common taxonomy to stop greenwashing.
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chapters (11)
- 0:00Sustainability and ESG basics
- 1:09Tech enabling sustainability
- 4:16Circular economy with IoT
- 5:39Lufthansa’s sustainability journey
- 8:46Financing sustainability
- 12:41Government’s carbon pricing role
- 14:49Customer and regulatory challenges
- 17:18Balancing profits and sustainability
- 19:45Renewable energy investments
- 21:07Nuclear power urgency
- 22:34Conclusion
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